FRANCES MCCALLION PORTFOLIO
About Me
So, who am I? I am an aspiring creative thinker and curator specializing in the Fashion, Lifestyle, and Beauty sector. My core skills center on communication, graphic design, and innovative ideation. But if you really want to know me, I love travelling, trying new foods and
seeing my friends.
For my major final year project, I explored the creation of a community between two opposing generations… Baby Boomers meet Gen Z. Employing the medium of craft, I created a podcast to open-up a conversation. My methodology involved orchestrating a series of expert interviews, conducting trend analyses, and orchestrating a cohesive artistic vision. This endeavour entailed overseeing photo shoots, shaping a definitive artistic direction, and crafting a comprehensive 360-degree marketing strategy to complement the final product.
Central to my creative ethos is an abiding fascination with human connectivity and the exploration of profound underlying significances. Whether imbued with levity or delving into the depths of cultural values, every creative endeavour I undertake is underpinned by a discernible purpose. I’ve worked on projects for brands including Karen Millen, All We Are and TSPTR.
Central to my creative ethos is an abiding fascination with human connectivity and the exploration of profound underlying significances. Whether imbued with levity or delving into the depths of cultural values, every creative endeavour I undertake is underpinned by a discernible purpose. I’ve worked on projects for brands including Karen Millen, All We Are and TSPTR.
During my time at University I had the pleasure of interacting with the Head of Global Marketing at Radley & Co, Louise Taylor-Robson. She has been my amazing mentor for the past two years, supporting me through career prospects, plans and briefs that I have been set.
Louise described me as “ a brilliant aspiring Creative Designer. She worked with Radley, for a month in Summer '23, and showed herself to be professional and hard working. Her likeable personality, calm manner, collaborative style, and positive can-do attitude were clear.
Quick to learn and self-driven, Frances demonstrated she has the determination, clear understanding of brands and the creative skills to make a difference. Highly recommend being a fantastic talent for any Creative and Marketing team.”
While studying my BA (Honours) Fashion Promotion and Communication Course I have entered competitions such as the We Are Creatives BA Graduate Showcase 2024 and Graduate Fashion Week. This has allowed me to show everything I am proud of with what I have been able to accomplish while being at NTU. Hit the button below to have a look at my Graduate Fashion Week entry.
Contact Me